California Bill Seeks to Ban Personalized "Surveillance Pricing"
By Daniel Washington | Published 2026-02-25T12:01:34.495Z
politics
Californians could soon be protected from businesses using their personal data to manipulate prices, a practice known as surveillance pricing. Assemblymember Chris Ward (D–San Diego) has introduced...
Californians could soon be protected from businesses using their personal data to manipulate prices, a practice known as surveillance pricing. Assemblymember Chris Ward (D–San Diego) has introduced Assembly Bill 2564 to prohibit the practice, Contra Costa News reports [1]. Ward says the bill aims to shield consumers from unfair pricing, especially as the costs of basic necessities rise [1].
AB 2564 builds upon previous legislative efforts, specifically AB 446 from last year, to further strengthe
Tags: surveillance pricing, consumer privacy, chris ward, assembly bill 2564, ab 446, california consumer privacy protection act, data-driven pricing, consumer watchdog, techequity action